The Project: In the crowded solar energy market, it’s a challenge to stand out. Baker Solar Electric brings a strong family heritage and customer-centric focus to their business with what they call “The Baker Way”. They want consumers to understand that with solar energy, they can actually feel okay about using electricity around the house again, lessening the concerns associated with the typical high cost of energy and doing right by the environment.
The redesigned website features a single-page scrolling design, with responsive resizing for mobile devices—where most consumers will typically begin their research into solar energy.
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