The Challenge: Drive enterprise adoption of Bitwarden by transforming existing users into product and brand champions within the workplace.
The Solution: Bitwarden is far more than personal password protection, it's powerful password management for every business, everywhere. By rallying tech-savvy evangelists who use Bitwarden at home, we can spread adoption of Bitwarden to the workplace—building access to larger clients.
Bitwarden wanted their base of password manager devotees to bring the product into its users’ workplaces. Since they already loved and relied on Bitwarden in their personal lives, that momentum could be leveraged by showing them a work world where that same love not only thrived, but blossomed by Bringing Bitwarden to Work.
Campaign messaging and visual identity was derived from the voice of the user’s love of Bitwarden’s password management prowess—highlighting the many reasons why they’re bringing Bitwarden to work. That style and tone carries over to a new website, social media executions, and marketing extensions that allow Bitwarden to keep on ‘bringing it’ well into the future.
At ASTRO, radiation oncology’s largest annual event, ARIA Core was brought to life with print ads, an animated keynote presentation, product brochures, and anthem video showcasing ARIA Core’s unprecedented advantages for the future of oncology management information systems.
The Results:
“Thank you for the strategic thinking, compelling visuals, and strong writing that brought the Bring Bitwarden to Work concept to life!”
—Vivian Shic, Senior Director, Product Marketing & Growth, Bitwarden