
The Challenge: Position Varian as the one company that has the most strategic and effective command of technology and data across all oncology.

The Solution: By establishing the platform of Intelligent Cancer Care, Varian can differentiate themselves as a thought leader in oncology, defining themselves as the go-to partner to lead the industry into the next era of oncology.

“Intelligent Cancer Care” became Varian’s corporate-wide insight-driven platform of next generation oncology solutions, bringing people, AI, data, and both hardware and software technology together to define and deliver a more intelligent approach to cancer care.


To bring ICC to life, launch materials heralded the coming of the next wave of progress in oncology.
Creative executions took a deeper dive into the tenets of Intelligent Cancer Care—highlighting through film, online, print, trade shows, and social media the future of advanced, patient-centered cancer treatment.




The Results: The Intelligent Cancer Care platform launch served as Varian’s first corporate-wide unifying platform, not only bringing together a vast array of technolog, but rallying Varian’s leadership and staff to accomplish their vision of a world without fear of cancer.