The Challenge: Prior to the launch of Shadow of Mordor, a game taking place in Tolkien’s epic fantasy realm, fans were unfamiliar with the mythology of the game, centered in the largely-unexplored realm of Mordor. Warner Brothers were looking for ways to introduce fans to details about the game’s world, characters, and creatures on their social channels.
The Solution: Fans were introduced to this expansion into Tolkien’s Middle-earth through a Darwin-esque journal, written from the perspective of Torvin, a surly Dwarf players meet during the game. Each journal entry depicted a different element players would experience in the game, from geographic landmarks, to the weapons used to dispatch enemies, to the beasts and villains you’ll encounter traveling across the Black Lands of Mordor.
The Results: The client was so pleased with the content that they decided to include Torvin’s Journal in the game itself—adding the pages as hidden collectible items in the Lord of the Hunt DLC pack—and even brought back Torvin’s voice actor to narrate the journal entries. What an honor!