The Challenge: The modern workplace has evolved faster than most companies have. Remote teams, shifting priorities, and a new generation of workers have redefined what success looks like. Businesses stuck in outdated systems and traditional HR processes risk losing their best people to organizations that adapt more quickly. Lattice needed to help companies see that the key to thriving in this new world of work lies in embracing change, not resisting it.
The Solution: The “Change Is Good” campaign challenged organizations to let go of outdated models and lead with Lattice, the People Success Platform built for transformation. The idea was simple: evolution is inevitable, but progress is a choice. Striking visuals showed iconic office fixtures—chairs, phones, and water coolers—exploding in slow motion, symbolizing the shattering of old workplace conventions.
Each ad carried a bold call to action: The new workforce demands change. The campaign ran across digital, print, and social, reinforcing Lattice’s position as the platform built for forward-thinking companies ready to lead the future of work.
A mix of bold typography, dynamic photography, and high-speed destruction imagery conveyed both urgency and optimism. Exploding office symbols represented the end of the old guard, while crisp, minimal layouts and confident color palettes introduced a brand ready to lead what comes next. The visual tension between chaos and clarity captured exactly what Lattice stands for: the power of transformation through people.
The Results:
The campaign helped redefine Lattice as more than an HR tool. It became a call to action for leaders to embrace people success as a critical business strategy. The concept resonated with executives and HR professionals alike, positioning Lattice as a confident voice in a category it helped create.