The Challenge: Every year, Microsoft promotes a range of products to drive sales for their most important selling season. They needed to break through the clutter of traditional advertising channels in order to draw attention to a suite of flagship products across a range of business units.
The Solution: The Holiday Look Book is a web-enabled, natively shareable, responsive app allowing customers to explore and directly purchase Microsoft’s best gear. A collection of original photography reflected the inspiration each brand team found in the development of their products.
In interviews with each product team prior to the our photo shoots, we learned that the designers behind the Wedge Mouse and Keyboard were influenced by the premium aesthetic of Leica cameras and Japanese muji pens. The developers of Nike+ Kinect Training for Xbox had a goal of bringing world-class training into your own living room, and the designers of the Lenovo Yoga laptop emulated actual yoga poses to create a truly flexible device.