The Challenge: Microsoft has always had the reputation of being a titan in the technology industry, but outside of a few key executives, it isn’t as well known for having a distinct corporate personality. How can we reveal some of the incredible things going on every day at Microsoft and with their customers around the world?
The Solution: To celebrate the incredible people at Microsoft and consumers who creating amazing things every day, we introduced the #ICreatedThis campaign, providing a simple platform to share their stories and illustrate the rich variety of unique personalities that define the company.
